Films |

The advertising world totally bit it during the recession. For a while, just like in any profession, thousands of people were getting fired and slapped around by the giant state football championship ring bearing hand of “the man”. When people were getting laid off in the ad world though, that meant that some of the more (debatably) creative and interesting people in the world were out of work.

If interesting people are sitting around with nothing to do but watch reruns of the Mary Tyler Moore Show and draw, their brains are going to expand with ideas until eventually they burst. In which case, the brain debris becomes documentaries, creative charities, and fine art. If you ask me, industry creatives should be replaced with scabs every 2-3 years to keep the DIY market fresh.

From one of these excessively creative brains came a new documentary/movement called Lemonade. It’s about exactly what I just described – creative people getting laid off because Goldman Sachs is irresponsible, THEN finding a way to do something cooler than they did before. Thus – taking lemons, and turning them into Lemonade. Good wordplay, director of the film. Maybe if copywriters would be fired more often, we’d have a steady flow of well-named documentaries. Think about it.