The advertising world totally bit it during the recession. For a while, just like in any profession, thousands of people were getting fired and slapped around by the giant state football championship ring bearing hand of “the man”. When people were getting laid off in the ad world though, that meant that some of the more (debatably) creative and interesting people in the world were out of work.
If interesting people are sitting around with nothing to do but watch reruns of the Mary Tyler Moore Show and draw, their brains are going to expand with ideas until eventually they burst. In which case, the brain debris becomes documentaries, creative charities, and fine art. If you ask me, industry creatives should be replaced with scabs every 2-3 years to keep the DIY market fresh.
From one of these excessively creative brains came a new documentary/movement called Lemonade. It’s about exactly what I just described – creative people getting laid off because Goldman Sachs is irresponsible, THEN finding a way to do something cooler than they did before. Thus – taking lemons, and turning them into Lemonade. Good wordplay, director of the film. Maybe if copywriters would be fired more often, we’d have a steady flow of well-named documentaries. Think about it.
Learn more about the movie by going to http://www.lemonademovie.com/.
This post can also be found at http://curated.culturejam.com
Tim and Eric Make “REAL” Commercials Now Too.
Tim and Eric are my favorite. This is a purposefully broad sentence because it’s a blanket term for a large grouping of lists that Tim Heidecker and Eric Wareheim are at the top of in my world of preference. They’re my favorite comedians who use a green screen in everything they do. They’re my favorite adults who often times pretend they’re children for comedy’s sake. They’re my favorite candidates for the next California governor’s race. They’re my favorite talent scouts, having found people like James Quall and Richard Dunn. They’d probably be my favorite relief pitchers for the Cleveland Indians. They’d probably be my favorite members of a 14 piece big band. They’re my favorite at virtually everything they do.
NOW, they’re very close to edging out Tom Kuntz (my current favorite) in the “favorite commercial director” list. Of course their premier foray in corporate soul selling comes by the hands of Old Spice, who not only sponsor some of Tom Kuntz’s greatest commercial work, but also come in a close second to Sonic as having the best commercials in the world. Here are Tim and Eric’s Awesome new commercials for Old Spice. It looks like “attractive black man without a shirt, with large muscles, and a towel around his waste” could be becoming a recurring fixture in the advertising world. I sure hope this is the case, for the sole fact that that sentence would read hilariously in a college marketing textbook.